Florian Pontier

Its founder grew up in a family working in fragrance manufacturing and brings extensive experience in high-end packaging design, which is why he is closely involved in every flacon. The first collection, FLO'W, conceives each scent as a passport to a place or memory, from Cefalù in Sicily to Jabal Shams, alongside Flo'97. The fragrances are created with perfumers such as Laure-Leta Jacquet and presented in sculptural, flame-shaped bottles.