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A KONZEPT, fashion and niche fragrance

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The house

46 products

44 Label Group is a Berlin-based fashion label founded by DJ and producer Kobosil together with Claudio Antonioli.

Named after the former postcode of Neukölln, the brand channels the aesthetics of Berlin’s techno scene into contemporary clothing. Its collections feature oversized silhouettes, monochrome palettes, and graphic details that reflect the atmosphere of the city’s clubs and streets.

  • 44 Label Group U8 T-Shirt - 44 Label Group 44 Label Group U8 T-Shirt - 44 Label Group

    44 Label Group
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    U8 T-Shirt

    Sale -15% RRP €130,00 From €110,00
    L
  • 44 Label Group Mega 44 T-Shirt - 44 Label Group 44 Label Group Mega 44 T-Shirt - 44 Label Group

    44 Label Group
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    Mega 44 T-Shirt

    Sale -14% RRP €175,00 From €150,00
    L
  • 44 Label Group Blades T-Shirt - 44 Label Group 44 Label Group Blades T-Shirt - 44 Label Group

    44 Label Group
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    Blades T-Shirt

    Sale -14% RRP €175,00 From €150,00
    MLXL
  • 44 Label Group Soil Hooded Jacket - 44 Label Group 44 Label Group Soil Hooded Jacket - 44 Label Group

    44 Label Group
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    Soil Hooded Jacket

    Sale -66% RRP €450,00 From €150,00
    S
Everything from 44 Label Group

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From the lookbook

Archive
Past seasons, reduced.
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  • Post Archive Faction Technical Pants - POST ARCHIVE FACTION (PAF) Post Archive Faction Technical Pants - POST ARCHIVE FACTION (PAF)

    POST ARCHIVE FACTION (PAF)
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    Technical Pants

    Sale -55% RRP €430,00 From €190,00
    MXL
  • Rhude Classique Crewneck - Rhude Rhude Classique Crewneck - Rhude

    Rhude
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    Classique Crewneck

    Sale -55% RRP €450,00 From €199,00
    LXL
  • KidSuper Studios Stamp Tee - KidSuper Studios KidSuper Studios Stamp Tee - KidSuper Studios

    KidSuper Studios
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    Stamp Tee

    Sale -66% RRP €74,00 From €25,00
    M
  • Maison MIHARA YASUHIRO Baker 26 T-Shirt - Maison MIHARA YASUHIRO Maison MIHARA YASUHIRO Baker 26 T-Shirt - Maison MIHARA YASUHIRO

    Maison MIHARA YASUHIRO
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    Baker 26 T-Shirt

    Sale -59% RRP €220,00 From €90,00
    48
  • Heliot Emil Overlo T-Shirt - Heliot Emil Heliot Emil Overlo T-Shirt - Heliot Emil

    Heliot Emil
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    Overlo T-Shirt

    Sale -72% RRP €220,00 From €60,00
    L
  • 032 One Dollar Bill Knit Hoodie - 032C 032 One Dollar Bill Knit Hoodie - 032C

    032C
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    One Dollar Bill Knit Hoodie

    Sale -73% RRP €450,00 From €120,00
    L
  • A - COLD - WALL Logotype Cap Onyx - A - COLD - WALL A - COLD - WALL Logotype Cap Onyx - A - COLD - WALL

    A-COLD-WALL

    Logotype Cap Onyx

    Sale -64% RRP €113,00 €40,00
  • ERL Striped Crewneck Sweater Knit - ERL ERL Striped Crewneck Sweater Knit - ERL

    ERL
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    Striped Crewneck Sweater Knit

    Sale -67% RRP €780,00 From €250,00
    M
  • MISBHV 1997 Paint Splatter Canvas Work Jacket - MISBHV MISBHV 1997 Paint Splatter Canvas Work Jacket - MISBHV

    MISBHV
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    1997 Paint Splatter Canvas Work Jacket

    Sale -68% RRP €378,00 From €120,00
    L
  • And Wander Pocket T - and wander And Wander Pocket T - and wander

    and wander
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    Pocket T

    Sale -55% RRP €145,00 From €65,00
    L

Featured Brands

POST ARCHIVE FACTION (PAF) View all

POST ARCHIVE FACTION (PAF) - A KONZEPT

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Maison MIHARA YASUHIRO - A KONZEPT

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Rhude - A KONZEPT

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KidSuper Studios - A KONZEPT

44 Label Group View all

44 Label Group - A KONZEPT

ERL View all

ERL - A KONZEPT

A KONZEPT is a house for the ideas and visions behind luxury fashion, designer labels and niche fragrance.

The name itself reflects this approach: ‘A’ marks the beginning, the first sketch, while ‘KONZEPT’ [German, noun, meaning concept, idea, design] points to what lies behind every collection and every scent: research, experimentation and creative intent. We curate fashion and fragrance not only as finished products but as part of a larger narrative, from the runway to the perfumer’s formula. Our ambition is to open access to lookbooks, processes and creative perspectives, showing luxury as concept rather than trend. A KONZEPT exists in the space between retail and storytelling, between digital and cultural presence. Each house we work with, in fashion as in perfumery, is selected not just for what it makes but for what it stands for, reflecting our belief that luxury is not simply commerce but a conceptual practice.

 

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