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A KONZEPT, fashion and niche fragrance

New in FashionPDF Channel · Carhartt WIP · Heliot EmilDiscover the collection New in FragrancePana Dora · Widian · Clive ChristianDiscover the collection

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From the lookbook

Fashion house of the week

Since 2013 · 111 products

Rhude

Founded in 2013 by Rhuigi Villaseñor, Rhude is a Los Angeles-based luxury fashion label known for blending streetwear with high-fashion references.

Influenced by Villaseñor’s international upbringing, the brand fuses global elements into essential pieces like T-shirts, lounge pants, and pullovers. Statement jackets and trousers introduce a rebellious edge, combining bold prints with refined silhouettes.

Rhude Pre-Fall 26 No Man's Land, courtesy of RhudeRhude Pre-Fall 26 No Man's Land, courtesy of RhudeRhude Pre-Fall 26 No Man's Land, courtesy of RhudeRhude Pre-Fall 26 No Man's Land, courtesy of RhudeSee Rhude Pre-Fall 26 No Man's Land Everything from Rhude

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Perfume house of the week

30 products

Clive Christian

Clive Christian traces its heritage to the Crown Perfumery Company, established in London in 1872, which Queen Victoria granted the use of her crown, still seen atop every bottle today.

British designer Clive Christian acquired the house in 1999 and relaunched it with the Original Collection, conceived as pairs of feminine and masculine scents such as X. The Private Collection followed with letter fragrances including C Woody Leather, L Red Tea Vetiver and E Cashmere Musk.

Everything from Clive Christian

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Extraits de Parfum

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Brands in focus

Designers A to Z

Designers A to Z

53 brands

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A KONZEPT is a house for the ideas and visions behind luxury fashion, designer labels and niche fragrance.

The name itself reflects this approach: ‘A’ marks the beginning, the first sketch, while ‘KONZEPT’ [German, noun, meaning concept, idea, design] points to what lies behind every collection and every scent: research, experimentation and creative intent. We curate fashion and fragrance not only as finished products but as part of a larger narrative, from the runway to the perfumer’s formula. Our ambition is to open access to lookbooks, processes and creative perspectives, showing luxury as concept rather than trend. A KONZEPT exists in the space between retail and storytelling, between digital and cultural presence. Each house we work with, in fashion as in perfumery, is selected not just for what it makes but for what it stands for, reflecting our belief that luxury is not simply commerce but a conceptual practice.

 

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