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A KONZEPT, fashion and niche fragrance

New in FashionMaison MIHARA YASUHIRO · House of Errors · PDF ChannelDiscover the collection New in FragrancePana Dora · Widian · Clive ChristianDiscover the collection

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From the lookbook

Fashion house of the week

46 products

44 Label Group

44 Label Group is a Berlin-based fashion label founded by DJ and producer Kobosil together with Claudio Antonioli.

Named after the former postcode of Neukölln, the brand channels the aesthetics of Berlin’s techno scene into contemporary clothing. Its collections feature oversized silhouettes, monochrome palettes, and graphic details that reflect the atmosphere of the city’s clubs and streets.

44 Label Group FW26, courtesy of 44 Label Group44 Label Group FW26, courtesy of 44 Label Group44 Label Group FW26, courtesy of 44 Label Group44 Label Group FW26, courtesy of 44 Label GroupSee 44 Label Group FW26
  • 44 Label Group U8 T-Shirt - 44 Label Group 44 Label Group U8 T-Shirt - 44 Label Group

    44 Label Group

    U8 T-Shirt

    RRP €130,00 From €99,00
    L
  • 44 Label Group Mega 44 T-Shirt - 44 Label Group 44 Label Group Mega 44 T-Shirt - 44 Label Group

    44 Label Group

    Mega 44 T-Shirt

    RRP €175,00 From €150,00
    L
  • 44 Label Group Blades T-Shirt - 44 Label Group 44 Label Group Blades T-Shirt - 44 Label Group

    44 Label Group

    Blades T-Shirt

    RRP €175,00 From €140,00
    MLXL
  • 44 Label Group Soil Hooded Jacket - 44 Label Group 44 Label Group Soil Hooded Jacket - 44 Label Group

    44 Label Group

    Soil Hooded Jacket

    RRP €450,00 From €150,00
    S
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New in fragrance

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Perfume house of the week

29 products

Initio

Initio Parfums Privés was founded in Paris in 2015 around the idea of scent as an object of power.

The house combines ancestral knowledge of perfumery with scientific research into the way fragrance acts on emotion and instinct. Its compositions are created with perfumers including Alberto Morillas, Maurice Roucel, Pierre-Constantin Guéros and Alexandra Kosinski, and are made in France.

Everything from Initio

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From the journal

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Extraits de Parfum

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Brands in focus

Designers A to Z

Designers A to Z

53 brands

Archive
Past seasons, reduced.
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A KONZEPT is a house for the ideas and visions behind luxury fashion, designer labels and niche fragrance.

The name itself reflects this approach: ‘A’ marks the beginning, the first sketch, while ‘KONZEPT’ [German, noun, meaning concept, idea, design] points to what lies behind every collection and every scent: research, experimentation and creative intent. We curate fashion and fragrance not only as finished products but as part of a larger narrative, from the runway to the perfumer’s formula. Our ambition is to open access to lookbooks, processes and creative perspectives, showing luxury as concept rather than trend. A KONZEPT exists in the space between retail and storytelling, between digital and cultural presence. Each house we work with, in fashion as in perfumery, is selected not just for what it makes but for what it stands for, reflecting our belief that luxury is not simply commerce but a conceptual practice.

 

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