Heliot Emil SS27 Troxler

The Troxler effect describes how the eye stops registering what does not change. Heliot Emil takes it as the method for Spring/Summer 2027: repeated patterns with elements removed, graphics that blur, collars, cuffs and seams reinforced with industrial metal, and magnets in place of zips and buttons.

Photography: Nawel Odin · Creative direction: Julius Juul