Logo Beginnings. Logo Modernism. 45th Ed.

Many established brands, among them Rolex, BMW, Louis Vuitton and the New York Yankees, still use logos designed more than 100 years ago. This anthology traces the origins of the trademark and its development into modern corporate identity, gathering more than 3,000 logos from the mid-1800s up to 1980.

It is compiled by Jens Müller, born in Koblenz in 1982, who studied graphic design, is a partner of the Vista design studio in Düsseldorf and teaches corporate design as a professor at the Dortmund University of Applied Sciences and Arts. Published in TASCHEN’s 45th Edition series, hardcover, 512 pages, with text in German, French and English.