Rhude

Founded in 2013 by Rhuigi Villaseñor, Rhude is a Los Angeles-based luxury fashion label known for blending streetwear with high-fashion references. Influenced by Villaseñor’s international upbringing, the brand fuses global elements into essential pieces like T-shirts, lounge pants, and pullovers. Statement jackets and trousers introduce a rebellious edge, combining bold prints with refined silhouettes. Produced in the US, Rhude reflects a new direction in contemporary menswear—youthful, elevated, and culturally layered.