Logo Beginnings

Brands such as Rolex, BMW and Louis Vuitton still use logos that were designed more than 100 years ago. This book goes back to the origins of the modern trademark and follows its development from the mid-19th century to 1940.

It collects around 6,000 logos and complements Logo Modernism, also by Jens Müller. Müller was born in Koblenz in 1982, studied graphic design and is a partner of the Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts. The hardcover has 432 pages in German, English and French.