Featured Brands
44 Label Group View all
Maison MIHARA YASUHIRO View all
POST ARCHIVE FACTION (PAF) View all
Ambush View all
KidSuper Studios View all
Rhude View all
Discover our latest arrivals
Initio
Initio Atomic Rose Body Cream 200ml
Initio
Initio Musk Therapy Body Cream 200ml
Initio
Initio Oud for Greatness Body Cream 200ml
Initio
Initio Atomic Rose Hair Parfume
Initio
Initio Musk Therapy Hair Parfume
Initio
Initio Oud for Greatness Hair Parfume
Initio
Initio Oud for Greatness Eau de Parfum 50ml
Initio
Initio Musk Therapy Eau de Parfum 50ml
Initio
Initio Narcotic Delight Eau de Parfum 50ml
Initio
Initio Atomic Rose Eau de Parfum 50ml
Initio
Initio Side Effect Eau de Parfum 50ml
Initio
Initio Oud for Greatness Candle 180g
Initio
Initio Oud for Greatness Neo Eau de Parfum
Initio
Initio Oud for Happiness Eau de Parfum 90ml
Initio
Initio Oud for Greatness Eau de Parfum
Initio
Initio Lift Me Up Eau de Parfum
Initio
Initio Power Self Eau de Parfum
Initio
Initio Paragon Eau de Parfum
Initio
Initio Musk Therapy Eau de Parfum 90ml
Initio
Initio Rehab Eau de Parfum
A KONZEPT is a platform dedicated to the ideas and visions that shape contemporary fashion.
The name itself reflects this approach: ‘A’ marks the beginning, the first sketch, while ‘KONZEPT’ [German, noun, meaning concept, idea, design] points to what lies behind every collection: research, experimentation, and creative intent. We curate fashion not only as finished products but as part of a larger narrative. Our ambition is to open access to lookbooks, processes, and creative perspectives, showing fashion as concept rather than trend. A KONZEPT exists in the space between retail and storytelling, between digital and cultural presence. Each brand we work with is selected not just for what they make but for what they stand for, reflecting our belief that fashion is not simply commerce but a conceptual practice.